I have learnt what
"Genre Expectations" is. The genre specifically focuses around the
target audience and they make sure that they can catch the audience's attention
by using different techniques. An example of this could be horror, they would
use part of a tension building scene which increases the intensity of the
advertisement. As technology develops, the films might become more interesting
as the standards of quality and detail in the production are becoming increasingly
high.
I also learnt the definition of codes and the different
types of codes used in the filming industry. "Codes" are a group of
signs which develop meaning to create certain emotions for each particular
film. The codes are sub-categorized into technical and symbolic codes.
Technical codes consist of the equipment used to tell the story from every
perspective. Symbolic codes focus on the expressions of each character to
enforce meaning. To do this, they use different camera angles to make specific
scenes stand out as more meaningful
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